Program Entry
● Overall Social Marketing Program
● Best Health & Wellness Program
● Best Environmental Protection Program
● Best Public Safety Program
● Best Financial Health Program
● Best DEI Program
Single Entry
● Social Marketing Innovation
● Strategic Use of Audience Insights
● Evaluation (Please submit an evaluation report or a case study about a campaign that was evaluated along with lessons learned.)
● Most Effective Use of Theory
● Most Effective Use of Social Norms
● Most Effective Use of Communication
● Products and Services Developed and Promoted to Support Behavior Change
● Motivating Incentives, Monetary and/or Nonmonetary
● Providing Convenience of Access to Program Elements
● OOH Advertising in a social marketing program
● TV/Digital Video Advertising in a social marketing program
● Radio Advertising in a social marketing program
● Collateral Materials in a social marketing program
● Campaign Branding in a social marketing program
● Print Advertising in a social marketing program
● Social Media Marketing in a social marketing program
● Email Marketing in a social marketing program
Student Entry
● Rising Innovator Award