To be eligible, work must have been from the SMANA region (Canada, the Caribbean, Central America, Mexico, and the United States) and at least partially implemented between January 1, 2023, and date of entry. Unless otherwise noted in the category description, spec work and incomplete work are not eligible.
Engagement
Entries should demonstrate how the work was key in successfully driving positive behavior change with the target audience(s.)
Creativity/Originality/Innovation
Entries should demonstrate how their work was memorable and/or inspiring, including originality and innovation.
Strategy
Entries should include a clearly defined, evidence-based/research driven strategy that includes a clear behavioral objective, audience insights and a marketing intervention mix developed to address audience barriers, desired benefits and motivators that were key to the program meeting its objectives.
Effectiveness
Entries should report on program outcomes and demonstrate how the program or tactic was evaluated to determine effectiveness in meeting behavior change goals and objectives.