Entry Number: 10 Judge's Name *Select Judge's NameTracey HaldemanDulce EspelosinMike KujawskiKristin JonesBrian BiroscakNancy LeeLynda BardfieldStephanie DukesCatalina GarciaDivina LadeDana MiddletonMelissa SchockRochelle GermanoEntry Number *Engagement - Entries demonstrate how the work was key in successfully driving positive behavior change interaction with the target audience(s).poor (1)below average (2)average (3)good (4)excellent (5)Creativity/Originality/Innovation - Entries demonstrate how their work was memorable and/or inspired behavior change inspiring, including originality and innovation.poor (1)below average (2)average (3)good (4)excellent (5)Strategy - Entries include a clearly defined, evidence-based/research driven strategy that includes a clear behavior objective, audience insights and a marketing intervention mix developed to address audience barriers, desired benefits and motivators that were key to the program meeting its objectives.poor (1)below average (2)average (3)good (4)excellent (5)Effectiveness - Entries report on program outcomes and demonstrate how the program or tactic was evaluated to determine effectiveness in meeting goals and objectives.poor (1)below average (2)average (3)good (4)excellent (5)Score TotalSUBMITMake sure to hit the submit button before going onto the next entry. Next Entry
