Judging Entry 1 Template

Greetings SMANA Social Marketing Awards judges.

As a judge for the Social Marketing Awards, you are one of a panel of experts and leaders in social marketing, selected based on your deep industry knowledge, professional reputation and outstanding achievements. 

You will use this interface to judge entries. The entries are blind for your review which means you will not know which person or agency submitted the entry. 

Your time and effort to contribute to this process is very much appreciated.

Please score the entry in each of the below judging criteria categories. Once you have scored each category, please select “submit” to move on to the next entry.

Entry Number: 1

Judge's Name *Select Judge's NameTracey HaldemanDulce EspelosinMike KujawskiKristin JonesBrian BiroscakNancy LeeLynda BardfieldStephanie DukesCatalina GarciaDivina LadeDana MiddletonMelissa SchockRochelle Germano

Entry Number *

Engagement - Entries demonstrate how the work was key in successfully driving positive behavior change interaction with the target audience(s).poor (1)below average (2)average (3)good (4)excellent (5)

Creativity/Originality/Innovation - Entries demonstrate how their work was memorable and/or inspired behavior change inspiring, including originality and innovation.poor (1)below average (2)average (3)good (4)excellent (5)

Strategy - Entries include a clearly defined, evidence-based/research driven strategy that includes a clear behavior objective, audience insights and a marketing intervention mix developed to address audience barriers, desired benefits and motivators that were key to the program meeting its objectives.poor (1)below average (2)average (3)good (4)excellent (5)

Effectiveness - Entries report on program outcomes and demonstrate how the program or tactic was evaluated to determine effectiveness in meeting goals and objectives.poor (1)below average (2)average (3)good (4)excellent (5)

Score Total

SUBMITMake sure to hit the submit button before going onto the next entry.